However, with the change of the times, the aging of winery equipment, outdated technology, overstaffed staff and loss of assets eventually led to a large-scale gang tide.
Grandpa Zhuang’s dad was also ups and downs several times because of the times, and eventually he died of depression.
The fate of this brewery really epitomize many enterprises in those year.
And Zhuang Dad’s feelings for this winery are also very complicated. On the one hand, this winery is the painstaking efforts of his grandfather, but on the other hand, it is also because this winery has made his grandfather depressed.
Love is hate, love is hate.
Dad Zhuang took a lot of good brothers out together to create a new world, but he was never too cold about this winery. He thought it was to redeem his grandfather’s ancestral home and restore his old view.
Not far from Zhuang, I can feel Zhuang Dad’s entanglement and pain, but I haven’t spoken.
Driving all the way west along the main road of Wucheng, whether it is not far from Zhuang or Zhuang’s father, a feeling of being afraid of being near home arises spontaneously.
The speed of the car suddenly became slower again.
Several cars in the back beeped twice, and then they all passed the car and went to the front.
At this time, Zhuang Dad heard a noise in front of him, "Buy two get one free for the price reduction promotion of Dazhuang wine and Xiaozhuang wine, buy two bottles of Dazhuang wine and give one bottle of Xiaozhuang wine. At the end of the year, the last promotion was to give gifts to relatives and friends to nourish their health and get sick. It is now or never!"
Dad Zhuang turned to look and saw a large number of boxes outside the main entrance of a supermarket next to him, and many people lined up to buy them.
Dad looked at each other not far from Zhuang in a daze and said, "Why can anyone promote sales?"
That’s impossible
Zhuangba wine is absolutely not desirable and never promoted.
Zhuangji Winery has four production lines.
Besides disease-relieving wine, there are monkey wine, Dazhuang wine and Xiaozhuang wine.
Monkey wine is a limited collection, and the real mass production is Dazhuang wine and Xiaozhuang wine.
Dazhuang wine is yellow wine, Xiaozhuang wine is white wine, and they all have their own grading system.
This system was made by Zhuang Da and Da Hu together.
Dahu likes making wine and drinking as much as Zhuang’s dad, but he is very temperate.
When a batch of new wine is brewed, Zhuang Dad and Dahu will taste a shallow and small cup and drink three cups at most. This is the top wine. Zhuang Dad will print three small "Zhuang" characters on this batch of wine, and this mark will also be directly reflected in the packaging.
While that wine with poor quality will not be drunk after a taste, which is the worst "single village".
After the establishment of this body, it can be graded later.
In addition to the single village, there is actually a "semi-village" which is regarded as a second wine.
Zhuangba’s brewing technology is very stable. Most of the "semi-Zhuang" wines are developed to cultivate new strains. These wines are not in the body and Zhuangba’s eyes are very popular with the outside world because they often have new flavors.
Zhuang Ba Jiu San Zhuang level is a collection level, and most of them are single Zhuang level, but the quantity is not much.
After all, it is a high-end winery with limited semi-handmade wine production and has not targeted the degradation market.
And recently, most of Zhuang’s dad’s wines have been used as "arms" to buy all kinds of big orders, one after another. It is almost in short supply to buy three villages where there is money and no money to pay for them.
In this case, small-town supermarkets even have no purchase channels. How can they promote sales?
"Go and have a look."
Dad Zhuang stopped by the roadside and walked to the front row of the line, where he saw two bottles.
The bottle sample is very similar to Zhuang Da Da Zhuang wine, both of which are simple retro porcelain bottles with a simple word "Zhuang" on the surface.
But dad Zhuang knew that this was definitely not his wine.
Zhuangba bottles, whether bottles or labels, are customized by the best manufacturers.
And this bottle of wine is rough and uneven in thickness, and the label will actually stick up.
"Ah? What are you doing? What are you doing? Touch what? Line up in the back! " Promotional workers are very unhappy, pointing to Zhuang Dad’s way
"This is not Dazhuang wine," Zhuang Dad shook his head. "How can you sell fake goods to deceive people?"
"What did you say?" The worker’s eyes suddenly stood up. "Which eye do you see that this is fake?"
Chapter 796 likui jy Gui Li
"I can see it’s fake with every eye!" Dad Zhuang pricked up his eyebrows when he saw that this worker was still playing cross-dressing.
Mom, why do you sell fakes?
Believe it or not, boss, I’ll slap you!
When I heard Dad Zhuang say that the wine was fake, all the customers were whispering to each other, and some people turned around and left.
"Hey, hey, don’t go!" The worker quickly cried, "This man is here to make trouble. This wine is absolutely true!"
"You look at this wine production address, No.14, West Extension Road, Wucheng, Dazhuang Liquor Co., Ltd., and look at this anti-counterfeiting label, which will change color in the light, right? Right, right, you see, this is our purchase receipt from Dazhuang Winery, and it’s also signed by General Manager Qi! This is definitely a real child being bullied. Our Dazhuang Winery produces Dazhuang wine and Xiaozhuang wine! "
"Everyone buy home is to send home the old man, let’s the old man who didn’t drink the wine of Xiaozhuang. If you drink my wine at home, say that my wine is wrong, and I will pay ten for it! Pay a hundred! "